Free Etsy SEO checker
Paste your title and tags, press one button, and get a score out of 100 plus the specific reason behind every point you lost. No signup, no upload, no waiting.
Most "SEO score" tools hand you a number and a shrug. This one shows its work: every check is a named rule with a plain-English explanation of what to change and why it matters.
Want the rewrite, not just the report?
This checker tells you what is wrong. The rewriter fixes it: a new title, a full 13-tag set and a structured description built from your product notes.
Rewrite my listing freeWhat this checker measures
| Area | Points | What it checks |
|---|---|---|
| Title | 40 | Length range, keyword front-loading, shouting, pipe separators, repeated words. |
| Tags | 35 | Slot count out of 13, tag length, repeated words across tags, overlap with the title. |
| Description | 25 | Length, presence of indexable keywords, personalisation detail. |
The eight rules behind the score
- 1Title length 80–130 characters. Long enough for keyword coverage, short enough to read on a phone.
- 2Keyword in the first five words. Etsy reads left to right, and so does every buyer.
- 3No shouting, no pipe separators. Both read as keyword stuffing and reduce click-through.
- 4No repeated words in the title. A repeat is a wasted slot.
- 5All 13 tag slots used. Every empty slot is traffic you leave behind.
- 6No word reused across tags. Etsy de-duplicates, so the extra tag does nothing.
- 7Tags must not mirror the title. Title and tags should cover different search surface.
- 8Description must answer the buyer. Length, keywords and personalisation detail.
What a good score looks like
| Score | Verdict | What to do |
|---|---|---|
| 80–100 | Strong | Listing fundamentals are solid. Move on to photos, price and reviews. |
| 60–79 | Good start | Usually one big problem: unused tag slots, or a title that is too short. |
| 40–59 | Needs work | Start with the title. Then read the title formula. |
| 0–39 | Weak | You are essentially invisible for anything but one search phrase. |
What this score does not tell you
It is a listing-quality heuristic, not a ranking prediction. It does not know your competition, your click-through rate, your conversion rate, your shipping speed, your reviews or how fresh your listing is. Read can you trust an Etsy SEO score? for the honest version.
Find the official listing rules
- Google: site:help.etsy.com listing quality titles tags descriptions
- Google: site:help.etsy.com how Etsy search works for sellers
Next steps
Score it, then fix it. The tags guide explains the 13 slots, the description template gives you a structure to fill in, and the rewriter does the whole thing for you in one pass.
Fix it in one click
The checker tells you what is wrong. The rewriter rewrites the listing — new title, thirteen tags, structured description. Free for your first listing, no card needed.