Free Etsy SEO checker
Paste your title and tags, press one button, and get a score out of 100 plus the specific reason behind every point you lost. No signup, no upload, no waiting.
Most "SEO score" tools hand you a number and a shrug. This one shows its work: every check is a named rule with a plain-English explanation of what to change and why it matters.
免费 Etsy SEO 检查器
粘贴你的标题和标签，点一下按钮，就能拿到 100 分制评分，以及每一分被扣掉的具体原因。无需注册，无需上传，无需等待。
大多数"SEO 评分"工具只丢给你一个数字和一耸肩。这个工具会把它怎么算的摊开给你看：每一项检查都是一条有名字的规则，配一句大白话解释——要改什么，以及为什么重要。
What this checker measures
| Area | Points | What it checks |
|---|---|---|
| Title | 40 | Length range, keyword front-loading, shouting, pipe separators, repeated words. |
| Tags | 35 | Slot count out of 13, tag length, repeated words across tags, overlap with the title. |
| Description | 25 | Length, presence of indexable keywords, personalisation detail. |
The eight rules behind the score
- 1Title length 80–130 characters. Long enough for keyword coverage, short enough to read on a phone.
- 2Keyword in the first five words. Etsy reads left to right, and so does every buyer.
- 3No shouting, no pipe separators. Both read as keyword stuffing and reduce click-through.
- 4No repeated words in the title. A repeat is a wasted slot.
- 5All 13 tag slots used. Every empty slot is traffic you leave behind.
- 6No word reused across tags. Etsy de-duplicates, so the extra tag does nothing.
- 7Tags must not mirror the title. Title and tags should cover different search surface.
- 8Description must answer the buyer. Length, keywords and personalisation detail.
What a good score looks like
| Score | Verdict | What to do |
|---|---|---|
| 80–100 | Strong | Listing fundamentals are solid. Move on to photos, price and reviews. |
| 60–79 | Good start | Usually one big problem: unused tag slots, or a title that is too short. |
| 40–59 | Needs work | Start with the title. Then read the title formula. |
| 0–39 | Weak | You are essentially invisible for anything but one search phrase. |
What this score does not tell you
It is a listing-quality heuristic, not a ranking prediction. It does not know your competition, your click-through rate, your conversion rate, your shipping speed, your reviews or how fresh your listing is. Read can you trust an Etsy SEO score? for the honest version.
Find the official listing rules
- Google: site:help.etsy.com listing quality titles tags descriptions
- Google: site:help.etsy.com how Etsy search works for sellers
Next steps
Score it, then fix it. The tags guide explains the 13 slots, the description template gives you a structure to fill in, and the rewriter does the whole thing for you in one pass.
Fix it in one click
The checker tells you what is wrong. The rewriter rewrites the listing — new title, thirteen tags, structured description. Free for your first listing, no card needed.
这个检查器检查什么
| 检查项目 | 分值 | 检查内容 |
|---|---|---|
| 标题 | 40 | 长度区间、关键词前置、全大写、竖线分隔、重复用词。 |
| 标签 | 35 | 13 个标签位的占用数量、标签长度、标签之间重复用词、与标题重叠。 |
| 描述 | 25 | 长度、是否包含可被索引的关键词、个性化细节。 |
评分背后的八条规则
- 1标题长度 80–130 字符。 长到能覆盖关键词，短到手机上能一眼读完。
- 2前五个词里要有关键词。 Etsy 从左往右读，买家也一样。
- 3不要全大写，不要竖线分隔。 这两种写法在买家眼里都像堆砌关键词，会拉低点击率。
- 4标题里不要重复用词。 重复一次就浪费一个位置。
- 513 个标签位全部用满。 每空着一个标签位，就等于放走一批流量。
- 6标签之间不要复用同一个词。 Etsy 会去重，多出来的那个标签毫无作用。
- 7标签不能照抄标题。 标题和标签应该覆盖不同的搜索面。
- 8描述必须回答买家的问题。 长度、关键词和个性化细节。
什么样的分数算好
| 分数 | 结论 | 接下来做什么 |
|---|---|---|
| 80–100 | 很强 | 基础信息很扎实。接下来该关注图片、价格和评价了。 |
| 60–79 | 起步不错 | 通常只有一个大问题：标签位没用满，或者标题太短。 |
| 40–59 | 还得改 | 先从标题改起。然后看看 标题公式. |
| 0–39 | 偏弱 | 除了那一个搜索短语，你基本等于隐身。 |
这个分数不告诉你的事
它只是一个 listing 质量的估算规则，不是排名预测。它不知道你的竞争对手、点击率、转化率、发货速度、评价情况，也不知道你的 listing 有多新。想知道更诚实的版本，读 Etsy SEO 分数能信吗 这篇。
查官方 listing 规则
- Google: site:help.etsy.com listing quality titles tags descriptions
- Google: site:help.etsy.com how Etsy search works for sellers
下一步
先评分，再修。 标签指南 讲清了 13 个标签位， 描述模板 给了你一个可以照着填的结构，而 改写工具 一次就把全套都替你做完。
一键改好
检查器告诉你哪里不对；改写工具直接重写整条 listing——新标题、十三个标签、结构化描述。你的第一条 listing 免费，无需信用卡。